Your email marketing strategy includes every email scheduled, whether it’s a digital newsletter, promotion, blog post, or personal message. Successful marketers are not managing their lists by hand or in an Excel spreadsheet, or sending individual emails in Gmail. They use an automated system to keep their list organized and to personalize communications with their contacts. How? With marketing automation software like Dynamic Self-Syndication (DSS).
To automate your email marketing, you need a few tools:
- Customer Relationship Management (CRM): A place to house and organize your list.
- Landing Pages/Forms: Opportunities on your website to get your website visitors’ contact information and convert them to leads – and then patients.
- Campaigns: A way to reach your contacts based on known history or interaction.
DSS is part Email Marketing, Customer Relationship Management, Content Management, Local Listing Management, Reputation Management, AND Social Media Management.
You were referred to me by Rem so let’s cut to the chase…
Top Practices has given you the strategy but you need help getting it done. In the next section, I’m going to assume you need DSS support. If you are curious if I know another software (or willing to learn it), please send me an email or contact me here.
I’ve managed the Top Practices website since Fall 2017. Every blog post, new testimonial, video upload, article, newsletter, product/course page, and even the podcast, I’ve handled. So, I know my way around the interface. If there is a task that requires the assistance of Foster Web Marketing’s Development Team, I know what needs to happen (plus, they kind of know me over there). 😉
Below are some tasks that I can assist your practice with:
Your Customer Relationship Management (CRM) helps you to track all of your practice’s relationships and interactions which is at the heart of your practice.
- Importing/exporting/updating contacts
- Tags management
- Lists management
Email Campaigns
Setup, update, or recreate email campaign sequence
Forms & Landing Pages
Create opt-in forms and landing pages for your offer(s) and/or newsletter
Email Broadcasts
Proofreading, formatting, testing, and scheduling your ongoing email marketing broadcasts
Email Newsletter Management
Formatting, testing, and scheduling your monthly newsletter broadcasts
Does not include copywriting or graphic design
Content management! My fave!
There is so much to do in this category.
- Editing existing content
- Adding/updating blog posts
- Adding/updating FAQs
- Adding/updating practice areas
- Adding/updating/deleting team bios
- Adding testimonials
- Uploading videos
- Uploading files (newsletters, forms, etc.)
Does not include copywriting or graphic design
03.
Select Your Service(s)
You may only need your monthly newsletter scheduled (for a start) or a combination of tasks outlined above.
04.
Execution
I begin the work and you breathe a lot easier. 🎉
FAQs
