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Michele Beckwith | MB Digital Group

Digital Business Management

Your email marketing strategy includes every email scheduled, whether it’s a digital newsletter, promotion, blog post, or personal message. Successful marketers are not managing their lists by hand or in an Excel spreadsheet, or sending individual emails in Gmail. They use an automated system to keep their list organized and to personalize communications with their contacts. How? With a marketing automation system like ONTRAPORT.

To automate your email marketing, you need a few tools:

  • Customer Relationship Management (CRM): A place to house and organize your list.
  • Landing Pages/Forms: Opportunities on your website to get your website visitors’ contact information and convert them to leads – and then patients.
  • Campaigns: A way to reach your contacts based on known history or demographics.

You were referred to me by Rem so let’s cut to the chase…

Top Practices has given you the strategy but you need help getting it done. In the next section, I’m going to assume you need Ontraport support. If you are curious if I know another software (or willing to learn it), please send me an email or contact me here.

Perhaps you find your current software limiting and want to switch. Maybe you’ve already switched and your account has been sitting idle. Here is a list of “new user” tasks that I could complete for you:

  • Configuring your contact view
  • Creating and customizing fields
  • Importing contacts
  • Adding tags to contacts
  • Segmenting your contacts into lists
  • Creating email templates
  • Migrating your sequences, forms, and landing pages

Congratulations! You’ve taken the plunge and signed up, now what? Perhaps the team member who was managing your account left the practice and you realize you have no one to keep it going. Maybe you’ve logged in and said, “Oh my! What is all of this!”

Tasks current users need may include:

CRM Management

List imports/exports, tag management, list management, and contact record management

Email Automation

Setup, update, or recreate email campaign sequence

Forms & Landing Pages

Create opt-in forms or landing pages based on your style guidelines, copy, and images

Email Broadcasts

Proofreading, formatting, testing, and scheduling your ongoing email marketing broadcasts

Email Newsletter Management

Formatting, testing, and scheduling your monthly newsletter broadcasts

Does not include copywriting or graphic design

01.

Contact Me

If we have not been in touch, complete my form here or email me.

02.

Let’s Chat

If needed, I’ll see that a call is set up with Rem so that we can discuss your marketing plan.

03.

Select Your Service(s)

You may only need your emails and monthly newsletter scheduled (for a start) or a combination of tasks outlined above.

04.

Execution

I begin the work and you breathe a lot easier. 🎉

I’M IN! LET’S GET STARTED, MICHELE!

FAQs

Generally, I’ll bill you once a month. I’ll send you an invoice and you can pay instantly by credit card or ACH. If you choose to save your credit card in my secured payment processor, I can automatically charge your credit card on file. I also accept PayPal.

Sure – at a rate of $45/hour. The minimum charge per month is a half (.5) hour. To start, most practices only need an average of 2-4 hours a month of on-going assistance. Setup tasks and migrations may take anywhere from 5 – 15 hours. If after working together we agree that a package makes more sense, my retainer starts at $160/month.

I’m offering TP members a VIP discount off of my published rates. You’re benefiting from what I’m saving in administrative/marketing costs. You also come with a marketing coach that knows your niche, someone we both have access to who will help (or has) create your marketing action plan.

In most cases, it’s totally up to you! Do you know exactly what you need help with? How quickly can you find your password and add me as a user? 😊

I do not. Things change so quickly that it would be a challenge to maintain. Your best bet would be to have them to spend time at Ontraport University – their library of courses. You can also sign up for a training session here. In addition, I can create a video(s) of how I complete certain tasks in your account for an additional fee.