Finally the help you need.
Are you currently short-staffed and/or in need of a solution to keep your website updated?
Spending too much of your time with the technical details of marketing your practice?
Content Marketing Is The Ideal Marketing Channel For Non-Marketing People!
Content marketing involves the process of creating, curating, and distributing relevant content for the purpose of attracting, acquiring, and engaging your target audience.
It FUELS the know-like-trust factor, unlike any other marketing channel!
I can help you to distribute your content via email and on your website.
- Blog posts
- Interviews
- Videos
- eBooks
- Articles & FAQs
- Newsletters
- Testimonials
- Email campaigns
Year over year, email marketing boosts the greatest ROI than any other type of marketing — an average of $36 for every $1 spent. People do business with people they know, like, and trust. Emphasis is often put on sales promotions, but email marketing is also about education and relationship building. Email gives you the ability to build credibility with your audience by sharing helpful and informative content. Did you know that email is almost 40 times more effective than Facebook and Twitter combined? (Source: McKinsey & Co.)
The simple truth is that your patients are using emails. Yes, social media marketing gets all of the attention, and email marketing is often disregarded as ineffective. However, email marketing reaches your patients where they spend a significant time each week — their inbox. 84.3% of consumers say they check their emails at least once a day.
Ever start reading a post on social media, only for your timeline to refresh? 🤦🏽♀️ If this was an email it would be much easier to find again. 🙂
With all of the available new technology, marketers keep coming back to email. Gone are the days when you have to wait for a developer to code your email. Today, you can optimize your time and budget by creating templates, and automating your email campaigns once, setting them to run continuously.
One of the Oldest, Yet Most Effective Marketing Strategies — Email Marketing
Your email marketing strategy includes every email scheduled, whether it’s a digital newsletter, promotion, or personal message. Successful marketers are not managing their lists by hand or in an Excel spreadsheet, or sending individual emails in Gmail. They use a system to keep their list organized and to personalize communications with their contacts.
So, you’ve signed up with a new email marketing platform, now what?
Perhaps you find your current software limiting and want to switch. Maybe you’ve already switched and your account has been sitting idle. Or you are a new practice owner and are just getting started. Here is a list of “new user” tasks that I could complete for you:
- Creating and customizing fields
- Importing contacts
- Adding tags to contacts
- Segmenting your contacts into lists
- Creating email templates
- Migrating your sequences, forms, and landing pages
Perhaps the team member who was managing your account left the practice and you realize you have no one to keep it going. Maybe you decided that you would just do it until you find someone new, then you logged in to schedule your newsletter and said, “Oh my! What is all of this!”
Tasks current users may need include:
CRM Management
List imports/exports, tag management, list management, and contact record management
Email Automation
Setup, update, or recreate email campaign sequence
Forms & Landing Pages
Create opt-in forms or landing pages based on your style guidelines, copy, and images
Email Broadcasts
Proofreading, formatting, testing, and scheduling your ongoing email marketing broadcasts
Email Newsletter Management
Formatting, testing, and scheduling your monthly newsletter broadcasts
Does not include copywriting or graphic design
Why You Should Work With Me
- You get someone who is a member of multiple support networks of fellow experts.
- I am constantly refreshing my skills and seeking opportunities to grow.
- I have a general understanding of marketing strategy, terms, and best practices.
- I have a proven track record of being not only efficient but also reliable.
- I have a tech-inclined mind and learn my way around new systems easily.
- I am resourceful and know where to go to find assistance or the answer to challenging tech problems.
03.
Select Your Service(s)
You may only need your emails and monthly newsletter scheduled (for a start) or a combination of tasks outlined above.
04.
Execution
I begin the work and you breathe a lot easier. 🎉
If you are curious if I know a specific marketing software or platform (or willing to learn it), please contact me here or send me an email at [email protected].